The Athlete Committed campaign is about providing support to athletes, coaches and parents. This campaign urges athletes to renew their commitment to living a life of excellence! This is a commitment of personal responsibility-to never lose their focus and to never compromise on their values.
Watch a video on the Athlete Committed Program Here:
Watch the Athlete Committed Commercials Here:
About this Program:
The goal of this program is to promote athletic excellence and reduce underage drinking.
The biggest reason athletes do not reach their full athletic potential is because they give up what they want most for what they want at the moment.
It is not just that you put on a uniform, or show up every day at practice or the games…You are an athlete all the time, on and off the field. You represent your family, your community, your school, your teammates, your coach, and yourself.
Today, nearly 10.8 million youth, ages 12-20, drink alcohol. 60% of high school athletes use alcohol.
54.8% of athletes who drink alcohol suffer from an injury-compared to 28.3% of non-drinkers.
One night of drinking can erase 2 weeks of athletic training.
What are you willing to give? What are you willing to give up? All things of value come at a price…Are you willing to pay the price to BE YOUR BEST?
Athlete Committed is divided into 3 steps: Notice, Choose, and Act. The first step is Notice, and it encourages athletes to be aware of the acts surrounding alcohol consumption.
The second step in Athlete Committed is Choose, and it encourages athletes to make the best choice by choosing excellence, taking ownership, choosing a life of excellence and peak performance by not letting alcohol keep them from reaching their full potential.
The last step in Athlete Committed is Act. Act provides guidelines for athletes and their team to follow a plan of action to continue to lead a life of excellence.
Butte County high school youth reported that 88% of athletes on their campus use alcohol and/or drugs.
Butte County high school youth reported that 64% of athletes use alcohol and/or drugs during their season.
43% of Butte County high school youth report that although parents/guardians sign a code of conduct, they are willing to host parties that include alcohol and/or drugs.
46% of high school athletes from Chico Unified School District report that it is difficult to find parties where alcohol and/or drugs are not available.
79%of Butte County 11th graders report that it is easy to access alcohol.
77% of high school athletes from Chico Unified School District report that there are negative effect on team morale when athletes on their team use alcohol and/or drugs.
Athlete Committed also educates athletes on how to reach their peak performance, and get the most out of their training. Athlete Committed educates athletes on the proper sleep, diet, and mindset that can help them excel and reach their full potential on and off of the field.
Student athletes who get an average of 8+ hours of sleep per night preform better in strength, speed, agility, endurance, cognitive recall, and short term memory testy by an average of 15% over students who get 6 or fewer hours of sleep per night. There is no way to make up sleep, and sleep deprivation effects can take over one year to recover from.
Studies show that positive thinking increases blood flow to the skill preforming areas on the brain, making you more likely to succeed. Studies show that negative thinking decreases blood flow to the skill preforming areas of the brain, making you more likely to fail.
Studies show that alcohol decreases brain activity in non-users vs. heavy alcohol users.
The goal of Athlete Committed is to promote athletic excellence and reduce underage drinking, while providing resources and support for athletes so they can live a life of excellence and reach their full potential.
For additional Athlete Committed resources, click here: Athlete Committed
For more information or to schedule an Athlete Committed Code Night, please contact Niki Collins at NCollins@buttecounty.net